SECB is a group of the STB that champions the business events industry in Singapore. As the lead government agency for this industry, SECB aims to establish Singapore as a dynamic business events destination where an ecosystem of ideas, people, and technology draws on vibrant knowledge and an extensive network.
SECB values industry partnerships and collaborates with business event organisers, associations and MICE industry stakeholders to identify key opportunities to grow, attract and create business events. SECB also assists business event organisers, corporations and associations by providing comprehensive information on Singapore’s MICE facilities, incentive venues and industry partners.
To stay relevant and competitive in a rapidly changing global operating environment while meeting rising expectations, SECB’s efforts will continue to be focused on quality tourism by understanding consumer needs and strengthening industry capabilities so as to reinforce Singapore’s value proposition as an award-winning MICE destination in the region. Constant innovation is necessary to provide personalised and enriching experiences that meet the evolving needs of our visitors.
